Change & Scale

Run the decision through the four filters.

Tell me the decision you're weighing. In a few seconds I'll tell you whether it's worth it, looking at it from four angles: differentiation, money, user experience and protection.

I don't ask for your email to use it. At the end, if you want the result by email, that's where you give it to me.

One sentence. As concrete as you can make it.

What you sell, who you sell it to, and whether you're billing yet. One line.

Tools, servers, whatever you pay for. So the money angle makes sense.

The most important question. Without it, everything looks urgent.

An AI analyzes it. It takes a few seconds.

If the verdict doesn't sit right, take it to sparring.

An AI put that together: it doesn't know your context. If the decision moves money or months of work and you want someone who's seen decisions like it, numbers on your own case and a one-page memo, that's the sparring.

90-minute 1:1 session · USD 150

See the sparring (USD 150) →

GoJiraf · 2022–23 · as Senior DevOps Manager

50× the users at 1.7× the cost.

From 1,000 to 50,000 users with infrastructure going from USD 1.5K to 2.5K a month. The Kubernetes nobody needed got out of the way and boring technology came in. The call wasn't made for technical elegance: it was made by looking at what held up the runway.

The diagnostic is AI-assisted. It doesn't replace operational judgment, technical due diligence, or legal or financial advice.